In the fast-paced world of digital marketing, it’s easy to feel overwhelmed. The landscape is complex, constantly evolving, and often challenging to measure. But what if there was a checklist of essential digital marketing elements and strategies designed to help craft breweries navigate this digital maze? Your wish has been granted! Are you ready to propel your craft brewery into the digital age and unlock the full potential of your online presence without having to be an expert in digital marketing? In this dynamic educational session, arm yourself with fundamental digital marketing tactics and a practical checklist to elevate your brewery’s digital footprint and customer engagement that you can put into practice year after year.

In this seminar, we delve into the realm of digital marketing, tailored specifically to the unique needs of craft breweries that want to ensure they are checking all the boxes to optimize their digital marketing plans. Our aim is to provide you with a comprehensive checklist of actionable items, ensuring you leave with a clear and concise plan ready to be put into practice. Gain insights into mastering social media, harnessing the power of email marketing, optimizing your website, utilizing digital advertising, and measuring your results. Whether you’re a seasoned professional or new to digital marketing, this presentation provides you with valuable insights and actionable steps to thrive in the competitive digital landscape. By the end of this session, you’ll equipped with the knowledge and practical tools to confidently navigate the digital marketing landscape, optimize your brewery’s digital marketing plans, and ensure your online presence is aligned with industry standards and best practices.

Learning Objectives

• Gain a clear understanding of the fast-paced and ever-evolving digital marketing environment, including its complexity and the challenges associated with measurement
• Identify and comprehend the fundamental elements that make up a successful digital marketing strategy, ensuring you have a strong foundation to build upon, but also in an easy-to-navigate format for every skill level
• Recognize how digital marketing strategies can be tailored to meet the unique requirements of craft breweries, ensuring your approach aligns with industry best practices and goals
• Learn to create a comprehensive digital marketing checklist that can serve as a go-to resource for enhancing your brewery’s online presence and customer engagement year after year
• Acquire the knowledge and skills needed to engage effectively on various social media platforms, building a strong online community and connecting with your target audience
• Understand the principles of effective email marketing, enabling you to keep your customers informed, engaged, and excited about your brand
• Discover strategies for optimizing your brewery’s website, making it a powerful asset for your digital marketing efforts while ensuring that it is user-friendly and impactful
• Explore the world of online advertising, including pay-per-click (PPC) and social media advertising, and learn how to use these tools effectively to reach your target audience
• Develop the ability to measure the impact of your digital marketing efforts and make data-driven decisions to continuously improve your strategies

About the Speakers

Jenna Dutton, Design & Marketing Manager

UNION Craft Brewing

Jenna Dutton (she/her) is a key player in the creative team at UNION Craft Brewing in Baltimore, Maryland, where she leads as the marketing and design manager and an invested employee owner. Bringing over seven years of expertise in the food and beverage industry, Jenna specializes in transforming brand visions into reality, managing everything from visual identity to comprehensive marketing strategies. Her skill set is diverse, covering digital marketing, social media dynamics, and project management. Central to Jenna's approach is her commitment to collaborative creativity, ensuring empathy and equity are woven into every aspect of her work.

Julie Rhodes, Strategic Business Consultant

Not Your Hobby Marketing Solutions

With over two decades of experience in the food and beverage industry, Julie Rhodes (she/her) specializes in offsite beverage sales, digital marketing, leadership, team management, and distributor partnership management. She is the owner of Not Your Hobby Marketing Solutions, an educational services and strategic business consulting company built specifically for small- to medium-sized craft beverage companies, where she teaches owners and operators how to work smarter, not harder. She is a freelance business journalist and active public speaker, as well as a member of multiple state brewery guilds and cider trade associations. She received the 2022 Mentor of the Year award from the Brewers Association (BA), sits on the BA Diversity, Equity and Inclusion Marketing and Communications Subcommittee, and teaches Digital Marketing certificate programs for the University of Vermont. She has published works in Brewer Magazine, on websites such as Craft Brewing Business, Ekos Craftlab, CODO Brewery Branding Guide, and Crafted For All, and is the industry editor for PorchDrinking.com.