Regionals Riding the Wave
Last year’s 12% growth rate for the craft beer category is impressive enough, but 14 regional craft breweries reported growth of at least 23% in 2006.
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Last year’s 12% growth rate for the craft beer category is impressive enough, but 14 regional craft breweries reported growth of at least 23% in 2006.
With its back once firmly pressed to the mat, the American beer market is back up and steadying itself, with overall numbers up 2% for the year.
Fueled by news of the industry’s 12-percent growth and an inspiring keynote address from Vinnie Cilurzo, the Craft Brewers Conference in Austin April 18-20 was a hit.
Draft quality is one of the most important topics we face as we bring beer to our customers. It is up to us to change the draft quality standards in the beer community.
Few things are more frustrating than going to your local restaurant or tavern, ordering one of your beers on draft, and finding that it doesn’t taste as you intended.
A brewery’s obsession to grow craft beer distribution is honorable, but “at any cost” is no longer the status quo. Here’s a new way of thinking about your brand.
Ask anyone who knows anything about draft beer and they will tell you that the number one problem in maintaining draft beer quality is the lack of adequate line cleaning.
In the world of beer, many companies provide services for brewers that few are aware of outside the industry, including bottling, packaging, and line cleaning at pubs.
Developing an intuitive understanding of millennials (adults currently age 21 to 27) is key to long-term brewery growth, and many may have a natural affinity for craft beer.
The next generation of beer drinkers did not grow up with television, newspapers, and magazines as their primary source of entertainment. The internet is the place to be.