Getting Consumers to Trade Up
If brewers are going to improve the reputation of beer, increase price points and increase profits, we need to have a more universal focus on Production-Oriented-Education.
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If brewers are going to improve the reputation of beer, increase price points and increase profits, we need to have a more universal focus on Production-Oriented-Education.
Fifteen years after an idea that substantially improved the quality of life for frequent flyers everywhere, does the idea of an “airport brewpub” seem as novel as it once was?
Craft brewers and craft coffee roasters are alike in many ways. Both rushed forth in the 1970s like frothy rapids on an American beverage scene, and both are still thriving.
The Brewers Association presents the results of its operational survey for brewpubs in an effort to help members establish industry standards for operational costs.
World hop acreage in 2008 increased by 11,456 acres compared to 2007, with the bulk of this increase occurring in the U.S. In all, 8,500 new acres were planted.
The 2008 European barley harvest is a mixed bag due to regional weather variations and a late harvest, while the hop harvest gives cause for some much-needed hope.
Craft brewers have always been inclined to plant hop vines for display purposes, but now some are sowing an acre … or two or three. But few dream of being self-sufficient.
The hop crisis has sparked some creative thinking. With a little ingenuity, craft brewers are figuring out how to stretch their hop supplies even further than they imagined.
The Brewers Association’s Pipeline Committee presents the data from the Hop Usage Survey, intended to be an informational bridge for producers, suppliers, and brewers alike.
The 500-year-old German Beer Purity Law is under heavy scrutiny after receiving its first serious dent in a German Federal Administrative Court case ruling.