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Craft beer has shifted from obscurity to abundance, posing a challenge for new drinkers in navigating vast choices. This panel explores modern beer education approaches for enthusiasts and casual consumers alike. Speakers discuss tools for customers and staff to appreciate beer diversity, fostering employee engagement and customer excitement.Read More
This seminar emphasizes the importance of beer education in taprooms. Four beer educators share strategies for integrating education into the taproom experience for staff and customers. They offer tangible examples and tips for maintaining educational priorities, even through staff turnover, ensuring it becomes ingrained in brewery culture.Read More
This seminar explores how various sensory elements in a taproom impact the flavor experience even before a drink is served. It delves into the influence of music, decor, and ambiance on taste perception, backed by scientific research and industry success stories. Participants will learn to enhance customer satisfaction by optimizing sensory experiences.Read More
The Brewers Association is happy to announce that the Draught Beer Quality Subcommittee has a new co-chair, Paige Martin, working alongside Larry Horwitz.Read More
The Brewers Association is seeking self-nominations for the 2024 Board of Directors election. The deadline to submit a nomination is Wednesday, August 28 at 5:00 p.m. MDT.Read More
CBC 2024 Events Seminars
Hosting events at taprooms creates opportunities for breweries to engage with their customer base in fun and meaningful ways. These seminars from the 2024 Craft Brewers Conference focus on tactics to maintain successful customer engagement.Read More
This seminar offers taproom management staff strategies for creating engaging events and programs tailored to their brewery's space, staff, and brand. It covers the four pillars of programming and entertainment, provides a guide for event considerations, and shares examples and ideas for implementation. Panel speakers offer insights for seamless event planning and execution.Read More
Owned premise sales offer breweries higher profit margins and brand control but entail significant initial and ongoing costs. The concept of a "10x10 taproom" proposes investing in event-based taprooms rotating across locations instead of new brick-and-mortar sites.Read More
The Brewers Association publishes new tools, guides, and how-tos every week. Here are some recent materials you might find useful. Note: The following resources are for Brewers Association members only. To unlock these and all other member benefits, start (or renew) your membership. If …Read More
Is now a good time to have a beer? It's not a rhetorical question. Explore the nuance of time of day and day of week onsite brewery trends pulled from Arryved point-of-sale data.Read More
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