The Name Game
Trademarks are a timely topic in the craft brewing world. The New Brewer takes a look at some specific trademark conflicts and how they were resolved. Or not.
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Beyond Mug Clubs
Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.
Public Tour Safety
Brewery tours are often an important element of branding strategy. However, breweries do present significant hazards. How can a brewery protect itself from potential problems?
Crowdfunding a Dream
Crowdfunding websites such as Kickstarter have been giving a boost to entrepreneurs’ start-up capital for almost four years, and new brewers are starting to take notice.
The S Curve of Craft Beer
It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?
2013 World Barley and Hops Harvest
The world barley markets are improving; the hop alpha-glut is receding; and the hop flavor/aroma markets are tightening as we offer our annual global raw materials report.
The Next Big Thing
Brewers are looking at two sets of numbers these days: how many acres of popular varieties are planted, and the attributes of numbered hops under development.
Brewing Gluten-Reduced Beer with Barley
The addition of process aids can contribute to reducing the amount of gluten proteins in beer to undetectable levels when measured using immunological tests.
2013 BA Hop Usage Survey
The purpose of the BA Hop Usage Survey has been one of empowerment, serving a purpose not just of education, but of communication between brewers and growers.
Imperial Sticke Collaboration
A dozen brewers from four continents assembled at a small brewery near Talagante in the Santiago Metropolitan Region of Chile to brew a “doppelbock-like” version of altbier.
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