Forecasting and Managing Seasonal Beers
Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More
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Franchise Laws, Self-Distribution Restrictions and the Three-Tier System: How They Came to Be, Do They Make Sense, and Where We Go From Here
Marc Sorini provides a review of how we got to the current system of distribution in the U.S. and where we could head as craft brewers become more important to the beer drinker. Read More
Full Genome Sequencing of 96 Craft Brewing Yeast Strains
In the past it would have been considered science fiction to analyze the complete DNA sequence of almost 100 yeast strains used specifically in craft brewingÑbut now it has been done! Read More
Generating Alternative Revenue Streams in a Competitive Market
This seminar covers innovating traditional fundraising for brewpubs, including mug clubs, non-profits, social media and technology. Read More
Getting the Most Brewery for Your Buck
When building a brewery in a brewpub, there are a lot of decisions to be made and pitfalls to avoid. Brian walks you through the design, purchase and installation of a production-ready brewpub brewery with a $250,000 budget. Read More
Go Deep or Go Wide: Distribution Strategies for New, Small and Expanding Breweries
Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, …Read More
How We Approached Opening Our Brewery: The Non-Brewing Stuff
Brewing the beer is the easy part; what about brewhouse size, distribution, financing and having a well-rounded plan? Adam considers these and other non-brewing aspects of opening a brewery in this seminar. Read More
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