Building Your Key Accounts Team: Lessons Learned
An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business. Read More
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Collaborating with Your Distributor Partner
This seminar will instruct brewers on how to partner with their distributor to achieve mutually agreed-upon goals. Read More
Crowdtasting: A New Approach to Beer and Food
Crack the pairing code. Get involved and updated on the latest work from the Beer & Food Working Group, which includes the American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone® Certification Program, and Denver Museum of Nature & Science. Read More
Distribution Contracts: The Good, the Bad, and the Ugly
This seminar will help you understand some of the key areas to be aware of when negotiating a distribution contract, including standard franchise law clauses and how to navigate them. Read More
Self Distribution: Temporary or Long-Term Solution?
This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this seminar and learn from four …Read More
Today’s Numbers Are Tomorrow’s Sales
Plenty of sales data is available in the beer business; the question is how to make sense of all the numbers. Where do they come from? What do they mean? How do they impact your business? What should you be …Read More
Training Successful Sales Reps
Your sales reps are on the front line, face-to-face with distributors, retailers, and consumers. Learn the most effective ways to successfully train your sales reps, whether for your home market or across the country. Read More
Finding a Location for Your Brewery
Many factors come into play for finding a location for your brewery. Can you make a good deal with the landlord? Will the municipality allow you to establish and operate a brewery at your chosen location? Is the building itself …Read More
How to Start a Brewery
So you’ve found the perfect place for your brewery. Now what? This session, led by industry vets who’ve each recently started their own breweries, covers next steps including business plan development, equipment considerations, raw material procurement, and more. Read More
How To Successfully Raise Capital for Your Brewery
Whether you are a brewery-in-planning or a rapidly growing brewery, one of the primary challenges you’ll face is determining the most effective way to finance your growth and expansion. In this session, our panel of financial and legal experts will …Read More
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