Displaying results 5401-5410 of 7771
marketing-and-selling

A Reasonable Approach to Trademark Enforcement: Lessons from Craft Brewers

Trademark disputes come in all shapes and sizes. While some disputes are foreseeable and avoidable, others are completely unexpected. This seminar will provide a general overview of trademark disputes and will feature a panel of brewers recounting their own experiences …Read More

business

Business Divorce: From Prenup to Breakup

This seminar will address legal and practical issues in dealing with partner disputes and separations and will provide helpful tips on how to address these issues up front. Read More

marketing-and-selling

Crafting Package Design: Best Practices for Winning with Consumers

This seminar will offer best practices for package design specific to the craft beer category, based on recent Nielsen study findings. Liked this presentation? You can learn more about this program here. Want one of your brands included in a future audit? …Read More

business

Growing Up as a Brewery: Strategies for Staying Small and Beautiful

Most craft brewing entrepreneurs think growing up means growing big. We disagree! Craft breweries are a driving force for societal change because they give anyone the chance to create a beautiful life while creating good, local jobs. Our panel will …Read More

Craft Brewers Conference Seminar - Featured Image

The Return of the Gourdians

The Gourdians, CBC favorites and music-making power trio, return for another seminar on the essentials of compelling, media-grabbing, beer-selling, fun-creating promotions, ideas, and storytelling. With live music, as always. Read More

Craft Brewers Conference Seminar - Featured Image

Uncovering and Understanding Trends in Craft Beer

Discover the latest keyword trends and beer styles on a national and local level, explore the competitive landscape of beer, and understand the tools available to help you discover opportunities to differentiate your brand. We will provide industry insight into …Read More

quality

ASBC Lab-in-a-Fishbowl, Session 2: Measuring Wort Gravity Accurately

This joint project between the Brewers Association and the American Society of Brewing Chemists (ASBC) is designed to deliver basic quality methodology to attendees. Accurately measuring wort gravity/density/sugar concentration in the brewhouse and …Read More

human-resources

Basic Microbiology for Small Breweries

This seminar will discuss how to institute basic microbiology practices in a brewery, including how to identify an infection in your brewery and address it. Read More

Displaying results 5401-5410 of 7771