Improving Hop Compound Extraction
In a conventional brewing process, brewers throw away most of the goodness in hops—not because they want to, but because there seems to be no alternative.
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Maximizing Small-Scale Brewery Output
How can a brew system be modified in order to produce as much beer as possible without an increase in square footage or time? A case study of one brewery’s capacity increase.
Beer Interview
Even the most iconoclastic personality is often significantly influenced by someone else, and in Michael Jackson’s case, that “grey eminence” was beer sommelier Ben Vinken.
Flagship Brands and the Age of Variety
In an era where variety rules and constantly changing taps are the standard, many are questioning the value of flagships and core brands.
Refresh
Not everyone defines “brand” the same way, but a brand may have several faces. New logos, different packaging, and different approaches can refresh a brewery’s image.
Dealing with Festival Overload
Beer festivals abound, with many overlapping events. How do you decide if it’s worth it to send your beer to a festival? And what beer should you send?
8 Ways to Tell Your Story on Social Media
Everything from taproom shenanigans to the brewing process are vital components of your brand, and social media makes it easier to engage with your fans consistently.
Navigating the Negative
As a brand, your reputation is your most valuable asset. Try as you might to keep things positive, bad publicity and negative consumer feedback can happen to the best of us.
Consumer Research for Craft Brewers
Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.
2016 World Barley and Hops Harvest
A comprehensive look at the 2016 hops and barley harvests. The U.S. is now the top-producing country for hops, while U.S. barley acreage faced a sharp decline.
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