Displaying results 41-50 of 7754
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  1. Seminar

Designing Transitions: Branding, Label & Package Considerations

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Jillian Noble

This seminar guides breweries in package design for various sales channels. Topics include conducting a brand audit, choosing designers, and understanding package design essentials like label types and branding strategies. Gain insights for strategic design partnerships to enhance product appeal and performance.Read More

marketing-and-selling
  1. Seminar

Leverage Your Brand or Start a New One? Brand Architecture Strategies for Growing Your Business

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Isaac Arthur, Cody Fague

Learn crucial branding considerations for brewery expansions like launching new brands or locations. Explore brand architecture strategies to position offerings effectively. Discover how to relate current and future brands, market them, and determine pricing. Join experts for a step-by-step journey to extend your brewery's brand and grow your business strategically.Read More

marketing-and-selling
  1. Seminar

Leveraging Your Website, SEO and Brand Identity for Maximum Impact

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Greg Fontaine

In the digital era, a robust online presence is vital. This seminar simplifies website basics and demystifies search engine optimization (SEO). Gain practical insights, best practices, and tools to navigate the digital landscape effectively. Empower yourself with actionable knowledge in an accessible format, free from technical jargon.Read More

business
  1. Seminar

From Neighborhood to NBA: Crafting More Meaningful Partnerships

Craft Brewers Conference 2024Las Vegas, NevadaSpeaker(s): Rob Day, Jim Kallinich

This seminar highlights collaboration as a powerful tool in the craft beer industry for reaching new audiences and strengthening existing connections. It delves into the process of identifying and evaluating partnerships, offering insights on building successful collaborations, whether through sweat equity or sponsorship, for long-term success.Read More

Brewers Association Submits Comments on California Trade Practice Rulemaking retail beer store with california alcohol beverage control logo

Brewers Association Submits Comments on California Trade Practice Rulemaking

The Brewers Association recently weighed in on a California trade practice rulemaking in support of a fair and equitable marketplace.Read More

Link to author biography
State & Regulatory Affairs Manager

Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.

See Pete Johnson's Articles

Brewers Association Highlights Priority Issues at National Legislative Summit snifter glass of beer with NCSL and BA logos

Brewers Association Highlights Priority Issues at National Legislative Summit

Brewers Association government affairs staff recently connected with state legislators from across the country on issues of importance to small brewers.Read More

Link to author biography
State Government Affairs

Sam DeWitt works state government affairs for the Brewers Association, and has lobbied craft beer bills from the east coast to Hawaii, on a wide range of topics from franchise reform and excise tax to self-distribution and direct-to-consumer shipping of beer. He has a Bachelor of Arts in broadcast journalism from the University of Montana and fell in love with craft brewing as an undergraduate in Missoula.

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2024 UK Trade Mission Recap table at craft beer and food event

2024 UK Trade Mission Recap

Read all about Export Development Program efforts to raise awareness and sales for American craft beer in the United Kingdom.Read More

Link to author biography
Craft Beer Ambassador in Europe

Lotte Peplow initially became involved with the Brewers Association Export Development Program in 2006 on an ad hoc basis, but over time her role has grown to include PR, media, events, talks and tastings, importing, and liaising with the U.S. Department of Agriculture. A Certified Cicerone and beer sommelier, Peplow also writes about beer, judges beer, brews beer, and is a keen beer and food pairing advocate.

See Lotte Peplow's Articles

mobile playlist icon CBC 2024 Beer & Food Seminars glasses of beer with a charcuterie board

CBC 2024 Beer & Food Seminars

In these seminars, experts discuss strategies for menu building, cocktail design, non-alcohol options, and the financial benefits of adding food, offering practical advice for creating a memorable taproom experience.Read More

Link to author biography
Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles
Displaying results 41-50 of 7754