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Now Available: The Sales & Marketing Issue of The New Brewer SOtnb17 web 460x600

Now Available: The Sales & Marketing Issue of The New Brewer

For the September/October 2017 The New Brewer, we present our annual Sales & Marketing issue, focusing on the booming taproom scene, getting customers involved in new beer recipes, and portfolio shakeups. Plus, we include an excerpt from the new Brewers …Read More

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Editor-in-Chief, The New Brewer & BA Special Projects

Jill Redding has been editor-in-chief of The New Brewer since 2006. She is a Certified Cicerone® and an active BJCP Certified beer judge. Jill lives in Boulder, Colo., with her husband and son. When she’s not editing or writing articles about beer, you’ll find her running, hiking, skiing, and biking in the Colorado Rockies. Contact her at jill@brewersassociation.org.

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Do You Know Who Buys Your Beer?

One of the most common data requests from members concerns the demographics of craft beer drinkers (note to members: check out the recent Nielsen Power Hours for last of demographic data). For many breweries, however, they should also be asking …Read More

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Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

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Now Available: 2016 Brewery Financial, Packaging, and Distribution Benchmarking Data

Now Available: 2016 Brewery Financial, Packaging, and Distribution Benchmarking Data

The latest benchmarking data, compiled from the Brewers Association Benchmarking and Brewery Operations Survey, is now available to members. Continue reading. (Member login required for access.) Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 4511-4520 of 7777