Back to School: Craft Breweries Serving Up Knowledge
More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.
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More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.
As craft beer trends toward lighter “lifestyle” options such as session beers, a growing number of craft breweries are gravitating toward smaller package sizes.
As the growth of craft beer as a category has tapered off, some observers have lamented that frewer craft brewers seem to truly innovate, with many now following trends.
Lars Marius Garshol has been central to understanding that the kveik yeast may ultimately be more disruptive to brewing than something like brut IPA.
Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.
For the September/October 2019 The New Brewer, we present our annual Sales & Marketing issue. Is your head brewer a rock star? Our lead article offers several ways for brewers to add value beyond just brewing great beer. This issue also discusses “lifestyle” beers such as low alcohol, low carb, and non-alcohol; breweries that offer their own versions of “beer school” to their customers; and the current trend toward smaller packaging sizes. We also offer a behind-the-scenes look at the history and resurgence of kveik yeast, which is currently disrupting the craft brewing world. Read More
This issue is brought to you by BEERLab
The Brewers Association Board of Directors election runs September 18 through October 16. We invite all voting members of the BA to participate. Read More
Today, the Beer Growth Initiative announced the initial launch of its “Beers To That” campaign, which aims to elevate and celebrate the beer category.Read More
The Brewers Association has created a reference document to help brewery members create rental agreements for private parties and special events onsite at their breweries/taprooms.Read More
Take BA Membership for a Spin If you’ve never experienced the benefits of Brewers Association membership, or if it’s been a while since you sat behind the wheel, we invite you to start a free trial membership for two months. Kick …Read More