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New Hires and The Hiring Process

September 22, 2020

To find, hire, and retain the best people for positions, recruitment must be done in an efficient, prompt, and professional manner.Read More

Written By Brewpubs Committee , Brewers Association

Brewers Association

The Brewpubs Committee is a diverse group of brewers that share a passion for elevating the craft beer culture of all members and serve to help promote the vision of the Brewers Association. The Brewpubs Committee serves the BA vision by: developing and disseminating solutions that drive the greatest business value for our membership; sharing best practices, tools, and resources that are applicable to brewpubs of all sizes; and fostering a collaborative environment among brewpub owners, operators, and brewers, and ultimately, our guests.

Can E-Commerce Break the Tyranny of Space?

September 21, 2020

What does the future look like for the long tail of beer? Bart Watson thinks through the reasons it's hard to find a clear answer right now.Read More

Written By Bart Watson , Vice President of Strategy & Chief Economist

Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

Shifting Sales Strategies

GREG KITSOCK

America’s brewers responded to a world turned upside by shifting sales from draught to packaged, pioneering new pathways to market, and exploiting 21st-century technology.

The Hybrid Approach:

ANDREW COPLON

Craft breweries should examine their online approach to the pandemic as well as enhancing the in-person visit to maximize the customer experience.

Collaborating in a Crisis

GABE TOTH

As the country moved into crisis mode this spring and summer, many craft brewers found themselves with plummeting sales and unexpected free time in their schedules.

The Future of Buying Local

MIKE KALLENBERGER

It’s been a matter of faith, it would seem, that the trend of America’s love affair with local would continue indefinitely. But what if that’s not true?

Setting Up Your Quality Plan

MERRITT WALDRON

In this excerpt from Quality Labs for Small Brewers: Building a Foundation for Great Beer, the author discusses how to set your brewery up for success with a focus on quality.

A Broader Palette

GABE TOTH

Bourbon may dominate the market for used barrels, but some craft barrel-aging artists are using a broader palette that includes gin, rum, tequila, fernet, and other unique notes.

Sales & Marketing

September/October 2020

For the September/October 2020 The New Brewer, we present our annual Sales & Marketing issue, focused on how craft brewers have found new paths to successful beer sales.Read More

This issue is brought to you by CDR Beer Lab

Export Growth Opportunities for the Craft Brewing Industry

Sponsored by Export-Import Bank of the United States

Collab Hour September 17, 2020 Speaker(s): Sharyn Koenig

In this BA Collab Hour webinar the Export-Import Bank of the U.S. discusses export growth opportunities for the craft brewery industry.Read More

Presentation Q&A