Displaying results 51-60 of 84
Its a Brave New World for Craft
The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More
The Price is Right: Elevating Your Price and Promotion Strategy Game
Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More
2016 Year-End Review of the Beer Category and Craft Segment
In this Power Hour, Dan Wandel of IRI gives us an in-depth look at beer sales in 2016, with a special focus on the craft brewing segment.Read More
The State of the Craft Brewing Industry in North America
A presentation given by Brewers Association Chief Economist Bart Watson at the Congrès des microbrasseries du Québec. Read More
Mid-Year 2016 Review of the Beer Category and Craft Segment
Dan Wandel takes a detailed look at craft beer performance in 2016 through the important July 4 holiday period and into late summer.Read More
Getting Inside the Mind of the Craft Beer Consumer – 2016
The Nielsen team shares insights from the 2016 Craft Beer Insights Panel survey, providing insights about what the craft consumer is really thinking.Read More
Today’s Numbers Are Tomorrow’s Sales
Plenty of sales data is available in the beer business; the question is how to make sense of all the numbers. Where do they come from? What do they mean? How do they impact your business? What should you be …Read More
2015 Beer Category and Craft Segment Review
IRI's Dan Wandel gives an in-depth look at beer sales in 2015, with a special focus on the craft brewing segment across five distinct retail channels.Read More
Displaying results 51-60 of 84
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