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2017 Craft Beer On-Premise Insights: A View from the Bar
In this Power Hour, experts from Nielsen CGA (NCGA) take a look into the latest on-premise trends for the craft beer category in the U.S.Read More
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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
In this Power Hour, experts from Nielsen CGA (NCGA) take a look into the latest on-premise trends for the craft beer category in the U.S.Read More
Learn where your brewpub stands in relation to others using operations and industry metrics on production, sales, costs, and consumer trends.Read More
Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some concerns from distributor partners, but …Read More
Have you been thinking about adding guest beers to your brewery tasting room or brewpub menu? You’re not alone. Read More
As we celebrate National Beer Day, let's look at what surveys tell us about beer compared to the other adult beverage categories.Read More
The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More
Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More
Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how large have these sales gotten, …Read More
With the annual release of our growth numbers, I thought it would be helpful to lay out as clearly as possible what the numbers represent and how our various topline statistics are calculated. If you’re interested in the larger Beer …Read More