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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
A short presentation followed by an open Q&A, this session will allow tasting room operators to share best practices on topics such as point of service solutions, employee training and education, beer release management, and house policies. Read More
Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More
This seminar will cover trademark, zoning and compliance issues and when to hire legal counsel. Read More
Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More
With the battle for tastebuds ever growing between brewpubs, tasting rooms, wineries, and distilleries, there are plenty of ways to make your brewpub shine above the competition. We’ll explore options and techniques to differentiate your brewpub and create an atmosphere …Read More
Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money. Read More
In real estate, they say the three most important things are location, location, location. In branding, the three most important things are consistency, consistency, consistency. Learn what’s behind a strong visual brand and understand why you should resist the seductress …Read More
Come learn the basics of marketing with email, social media (organic and paid), paid search (PPC), organic search (SEO), content, and video. Discover why that little device in your hand/pocket/purse is your friend and your enemy. Come ready to take …Read More
This panel discussion will provide a 360 degree view of the ABInBev-SAB merger from small brewer and distributor participation in the Department of Justice review process to a discussion of the specific elements composing the final consent order and finally …Read More
This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More
Committee
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