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On-Premise Craft Data
GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More
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What Every Brewer Should Know About Trademark, Copyright and Advertising Law
Branding and marketing your beer takes creativity, hard work, time and money, but there are also legal questions that craft brewers ignore at their peril. This panel brings together a craft brewer and an experienced trademark and copyright lawyer who …Read More
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Distribution Agreements and 3-Tier System
This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More
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Allies or Competitors
With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More
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Service IS Beer Sales!
In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire to the experienced staffer, with …Read More
Creating the Perfect Atmosphere for Your Brewpub or Tasting Room
The Oyster Have you ever walked into a restaurant and immediately felt comfortable? Sort of like an old AM radio that tunes into a clear station and the static fades away. It’s hard to put a finger on it, but the …Read More
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2013 Beer Category and Craft Beer Review
Dan Wandel presents channel shift over 2013, beverage alcohol dollar changes across channels, and stats on dollar shares at U.S. supermarkets.Read More
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The Importance of Trademark Clearance
In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?
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Beyond Mug Clubs
Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.