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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
A panel with both brewery and distributor staff discusses best practices for brewers and distributorsÑa methodology for positive relationships to achieve appropriate share of mind within a distribution house. Read More
This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More
This seminar looks at the important decisions and procedures related to distributor selection. Joe Thompson presents current trends and the potential future of beer distribution and the consolidating middle tier. Read More
This seminar focuses on how unique branding is good for business and provides some ideas of how to identify and resolve branding conflicts in a manner that allows craft brewers to retain our sense of community. Read More
The always entertaining Bump Williams leads a discussion with representatives from various retail categories. Read More
Ready to train your first sales rep but unsure where to start? In this seminar, one of the premier distributor training consultants in the country shows how to educate and and empower your fledgling sales reps with the information and …Read More
Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap handles. Read More
Julia Herz arms brewers with knowledge on how to speak about beer and health, and why it's so important.Read More
Brewpub digital marketing is the combination of beer and restaurant marketing, which creates unique issues, and more importantly, opportunities.Read More
Dan Wandel takes a detailed look at craft beer performance from the first of the year through the important July 4, 2014 holiday period.Read More
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