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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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The Brewpub Advantage

The Brewpub Advantage

BA Chief Economist Bart Watson discusses the economic advantage of brewpubs. Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

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marketing-and-selling
  1. Seminar

Exporting to Germany

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Jan Derer, Sylvia Kopp, Marc Rauschmann

A panel of brewery importers and an educator discuss their perceptions of export opportunities and challenges when selling U.S. craft beer in Germany. Read More

marketing-and-selling
  1. Seminar

Suds and Curds: Using Cheese to Sell More Beer

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Janet Fletcher, Steve Jones

Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges. Read More

Displaying results 161-170 of 257