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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
U.S. craft beers have seen solid growth in Alberta through private retail. Rob Singleton, beer category manager for the retailers Liquor Depot and Wine & Beyond, will speak about the performance of American craft beers in the province and market …Read More
A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, …Read More
In this seminar you’ll find ways to engage and contribute to the needs of the community while reducing local advertising costs. Read More
Presenters will discuss strategies to make sure the brewery merchandise and POS that you are buying is doing the most it can for your brand, as well as what to buy, where to buy it and whom to buy it …Read More
Beer festivals are an excellent way to promote your brand, gain exposure and create ongoing relationships with customers. So why do breweries wait for someone else to do this for them? Our panelists have been staging their own signature festivals …Read More
A panel of brewery importers and an educator discuss their perceptions of export opportunities and challenges when selling U.S. craft beer in Germany. Read More
Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges. Read More
A discussion of export opportunities in Taiwan. This seminar is a must-attend for any company that is currently in the market or contemplating business in Taiwan. Read More
A session for breweries that have picked a wholesaler. Seminar covers next steps and what breweries need to think about to get things rolling. Read More
Learn how to hire, train and manage craft beer salespeople for success. We’ll walk through each area and give you real world tactics you can put to use immediately to help drive profitable sales volume. Read More
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