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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Displaying results 111-120 of 258
business-model
  1. Seminar

Marketing: Getting People in the Door

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Jared Dubina

Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money. Read More

marketing-and-selling
  1. Seminar

Your Brand Stinks (But Don’t Change a Thing!)

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Tony Figoli

In real estate, they say the three most important things are location, location, location. In branding, the three most important things are consistency, consistency, consistency. Learn what’s behind a strong visual brand and understand why you should resist the seductress …Read More

marketing-and-selling
  1. Seminar

Digital Marketing 101

Craft Brewers Conference 2017Washington, D.C.Speaker(s): David Rohrer

Come learn the basics of marketing with email, social media (organic and paid), paid search (PPC), organic search (SEO), content, and video. Discover why that little device in your hand/pocket/purse is your friend and your enemy. Come ready to take …Read More

marketing-and-selling
  1. Seminar

MegaBrew: The Merger, its Aftermath and What it Means for Small Brewers

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Paul Pisano, Marc Sorini, Jon Dubrow

This panel discussion will provide a 360 degree view of the ABInBev-SAB merger from small brewer and distributor participation in the Department of Justice review process to a discussion of the specific elements composing the final consent order and finally …Read More

marketing-and-selling
  1. Seminar

Expanding Your Footprint: Do it Right the First Time

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Daniel Lust, Kimberly Clements

This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More

production
  1. Seminar

Production Management from 5,000-15,000 bbls: A Fact-Based Approach

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Mike Schnebeck

Grow and scale your production capabilities from 5,000 to 15,000 bbls through equipment, inventory, and personnel management. Utilize new technologies, key performance indicators, and data metrics to achieve scalable production growth and expand people, product, and plant for the future. …Read More

marketing-and-selling
  1. Seminar

Finding the Perfect Price: Tools, Tips, and Techniques

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Tim Brady

How did you establish the price of your beer? How about the price of that dessert? Could you charge more? Should you charge less? If you’ve asked yourself these questions, this session is for you. In this fast-paced and informative …Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Charles Slezak, Morgan Matthews, John Wolf

Bump Williams returns with a panel of retailers representing various channels. Read More

marketing-and-selling
  1. Seminar

Is Distribution Right for You?

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Mike Drumm, Mike Hess

Does distribution make sense for your brewery? Come hear advice on selecting a distributor, setting up a contract, or even calling it quits on distribution. Read More

Displaying results 111-120 of 258