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Displaying results 91-100 of 257
marketing-and-selling

Menu Design and Pricing Strategy

From the dollar sign to the position on the page, little things can have a big impact on your bottom line. Join this fast-paced session to see how some small changes can add up to big bucks. Read More

regulatory

What you Don’t Know Will Hurt You: Government Affairs Update

Longtime Brewers Association counsel Marc Sorini provides his annual overview of the year’s developments at the intersection of law and craft beer. Topics this year will include the new federal excise tax laws, ongoing policy struggles over brewery taprooms and …Read More

marketing-and-selling

Crafting the Customer Experience for People Not Like You

Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer …Read More

business

Raising Capital

A panel discussion on raising capital in a more competitive funding market. Read More

business-model

What’s on Tap: A Look into On Premise

Craft beer growth is slowing, while at the same time more and more brewers are entering the market—all looking to gain space and access to coveted tap handles in bars and restaurants. But is more better? What is the optimal …Read More

marketing-and-selling

Developing a Unique Merchandising Program for Your Brewery Brand

Your merchandise is a big part of your brand. Carefully selecting, sourcing, or designing the items you’d like to share with beer lovers is a big project. Come learn more as Cyrena and Lynsey dig deep into their philosophy for …Read More

marketing-and-selling

Retailer Panel

Jeff Nowicki hosts a panel of retailers representing various channels. Read More

Cultivating Your Brand Advocates cultivating brand advocates mjtnb18

Cultivating Your Brand Advocates

It's more important than ever to tap into the most powerful and effective channel available: word of mouth. Recruiting and cultivating brand evangelists will help build loyalty.Read More

Maintaining Your Brand’s Voice maintaining your brand voice matnb18

Maintaining Your Brand’s Voice

The more people contributing to your digital marketing channels, the more important it is to establish brand voice guidelines that ensure consistency from one medium to the next.Read More

Displaying results 91-100 of 257