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Online Alcohol Sales: A Look at Growth Trends, Buyers Driving Growth, and Opportunities for Craft Brewers
Danelle Kosmal and Kaleigh Theriault from NielsenIQ's Beverage Alcohol Practice share insights into online alcohol sales.Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Danelle Kosmal and Kaleigh Theriault from NielsenIQ's Beverage Alcohol Practice share insights into online alcohol sales.Read More
Your website should be truly yours! It is more important than ever to have a great website that tells your story and is easy to navigate.Read More
In today's market, social media is a necessary aspect of our business. It is important to capitalize on this asset.Read More
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
Using this new interstate direct to consumer resource, brewers can learn the laws and requirements imposed on direct to consumers sales.Read More
There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More
At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More
As 2020 unfolds, breweries are navigating what it means to re-open to the public in various ways, including whether and how to host events.Read More
See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More
Join Nielsen CGA as they explore the latest COVID-19 Impact Report and detail the latest trends in the on-premise channel.Read More