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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
For the September/October 2021 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at hot topics such as beer flights, trademarks and intellectual property, and pandemic-related adjustments that might become permanent changes, at least for one Colorado brewery.Read More
This issue is brought to you by CDR BeerLab
Fermentation, whether vegetables, meat, grain, or other ingredients, is a fundamental force in our lives, as evidenced in this excerpt from The Fermentation Kitchen.
Social media has changed the way that brands interact with their audience, and without a strong online presence it’s easy to get lost in the shuffle. Fortunately, we all carry around high-quality cameras in our pockets and can take great …Read More
Marketing is a key component to selling beer both on- and off-premise, and with or without wholesale distribution. Breweries of all sizes can develop the marketing tools needed to grow a brand and sell more beer. This panel discussion includes …Read More
When COVID-19 hit in 2020, taprooms as we knew them changed forever. While the goal still remains to sell as much beer as safely as possible, the methods must be reimagined and reconsidered. Over the course of the pandemic, the …Read More
This seminar will consider the principles and practical methods at work in different types of fermented foods. Content will range from familiar fermentation types (yeast and lactobacillus) in bread and fermented vegetables, to less familiar types like vinegar and kombucha. …Read More
In late 2020, after conducting a lengthy feasibility study and RFI process, the Beer Industry Electronic Commerce Coalition (BIECC) selected a company to build, manage, and maintain an industry Master Product Catalog (MPC). The vision behind the MPC is simple: …Read More
In this panel, craft brewers with limited resources and no in-house legal counsel will learn practical tips to organize their legal compliance efforts. Read More
Controlling costs is important to the success of any craft brewery. These days, it’s absolutely critical. This seminar gives you the perspective of a marketing director, a brewery owner, and a taproom general manager on best practices for keeping the …Read More
As craft beer competition increases, breweries of all sizes are increasingly looking at sales channels beyond at-the-brewery and traditional distribution. In this panel with direct-to-consumer (DtC) compliance expert Alex Koral, hear how three breweries of all sizes, from local to …Read More
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