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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

marketing-and-selling
  1. Seminar

Distribution Agreements and 3-Tier System

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Melinda Sellers, Burr & Forman LLP & Anda Lincoln, Funkwerks Inc.

This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More

marketing-and-selling
  1. Seminar

Service IS Beer Sales!

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Paul Paz

In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire to the experienced staffer, with …Read More

Chef + Brewer = Elevated Beer + Food Pairings

Food is a culmination of different ingredients (fruit, vegetables, dairy, proteins, herbs, and spices) mixed with acid, fat, or liquid, served raw or cooked in liquid, or over fire, heat, or smoke. The skillful manipulation of these ingredients can completely …Read More

Displaying results 391-400 of 432