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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 31-40 of 121

Making Sense of COVID-19 Scan Data Making Sense of COVID 19 Scan Data 1200x628

Making Sense of COVID-19 Scan Data

There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More Brewery Visit Data Suggest Customers Are Visiting Less But Spending More Social

Brewery Visit Data Suggests Customers Are Visiting Less But Spending More

At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Taproom Events during Reopening: To Book or Not To Book Taproom Events during Reopening Social

Taproom Events during Reopening: To Book or Not To Book

As 2020 unfolds, breweries are navigating what it means to re-open to the public in various ways, including whether and how to host events.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Craft Is Vital to Beer Selection ba insider hero

Craft Is Vital to Beer Selection

See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles

Beverage Alcohol Consumption Tracks Demographic and Economic Changes stable bev alcohol hero4

Beverage Alcohol Consumption Tracks Demographic and Economic Changes

Media reports on beverage alcohol often use data in inconsistent or misleading ways to tell a narrative. To demonstrate, Bart Watson looks at the the demographic and economic factors driving beverage alcohol consumption over the past 20 years.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Independent Craft Brewer Seal Steadily Gaining Awareness independent craft brewer seal gaining awareness hero

Independent Craft Brewer Seal Steadily Gaining Awareness

Thousands of brewers have invested in the independent craft brewer seal, and their collective efforts are starting to show results.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Much Ado About Seltzer seltzer insights hero

Much Ado About Seltzer

Seltzer has skyrocketed. Some of that boost can be explained by the pandemic shifting volume into off-premise, but it appears there may be a lot more going on.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

2020 Midyear Craft Beer Trends 2020 mid year data sets3

2020 Midyear Craft Beer Trends

The first half of 2020 has been like no other for the craft brewing community. Here's a recap of the data we've gathered so far this year.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Establishing and Ensuring Beer Shelf Life Establishing and Ensuring Beer Shelf Life 1200x628

Establishing and Ensuring Beer Shelf Life

This resource will help brewers to define and maintain the keeping quality of their beer brands. Both easy to implement suggestions as well as long term considerations for improving beer shelf life are discussed.Read More

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Brewers Association

The Quality Subcommittee envisions a membership that consistently produces beer of high quality. Quality for this purpose has been defined as: a beer that is responsibly produced using wholesome ingredients, consistent brewing techniques and good manufacturing practices, which exhibits flavor characteristics that are consistently aligned with both the brewer’s and the beer drinker’s expectations.

See Quality Subcommittee's Articles
Displaying results 31-40 of 121