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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 371-380 of 432
marketing-and-selling
  1. Seminar

Craft Beer Distributor Criteria

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Fred Matt

Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More

marketing-and-selling
  1. Seminar

Social Media for Brewpubs

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Scott Metzger, Bruce Kehe, Robyn Britton

Scott and his panel discuss how brewpubs can leverage the different social media outlets to develop their brands and build a loyal customer base. Read More

marketing-and-selling
  1. Seminar

Allies or Competitors

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Claudia Faulk, Additional panelists TBD

With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More

marketing-and-selling
  1. Seminar

Surviving the Bubble: Analytics for Strategic Decisions

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Matt Gordon

This seminar is all about numbers. The first half of the seminar focuses on analyzing and presenting the latest industry data, shaping a forecast for the future of the craft segment. Since forecasts are always wrong, Matt dives into strategic …Read More

marketing-and-selling
  1. Seminar

Customer Engagement

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Kevin Finn, Iron Hill Brewery & Restaurant

Kevin Finn will discuss the number one reason customers return to a restaurantÑpast experience. True restaurant success is based on how well it delivers on the brand promise to customers. Read More

marketing-and-selling
  1. Seminar

Craft Continues its Ascent, But A Few Clouds Form on the Horizon

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Benj Stein

Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More

Displaying results 371-380 of 432