Who Are We? Brewpub, Micro or a Hybrid of Both?
This seminar covers lessons learned from managing brewpubs in conjunction with a wholesale distribution brewery. Read More
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Forecasting and Managing Seasonal Beers
Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More
The Return of the Gourdians
Buhler and Jones present another action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion. Read More
Distributor Management and Best Practices
A panel with both brewery and distributor staff discusses best practices for brewers and distributorsÑa methodology for positive relationships to achieve appropriate share of mind within a distribution house. Read More
Franchise Laws, Self-Distribution Restrictions and the Three-Tier System: How They Came to Be, Do They Make Sense, and Where We Go From Here
Marc Sorini provides a review of how we got to the current system of distribution in the U.S. and where we could head as craft brewers become more important to the beer drinker. Read More
Distributor Selection in a Changing Distributor Landscape
This seminar looks at the important decisions and procedures related to distributor selection. Joe Thompson presents current trends and the potential future of beer distribution and the consolidating middle tier. Read More
Generating Alternative Revenue Streams in a Competitive Market
This seminar covers innovating traditional fundraising for brewpubs, including mug clubs, non-profits, social media and technology. Read More
Educating Your New Team: What Start-Up Sales Reps Don’t Know
Ready to train your first sales rep but unsure where to start? In this seminar, one of the premier distributor training consultants in the country shows how to educate and and empower your fledgling sales reps with the information and …Read More
As Craft Advances, How is the Movement Changing? How is Craft Changing the Beer Biz?
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, …Read More
Promoting the Positive
Economic benefits, job creation, sustainability, charity, community involvement, health benefits, specific occasions and intangibles like food pairings and the simple enjoyment of life–your customers should know about beer’s postive aspects. This presentation gives you tools to promote all the good …Read More
Displaying results 351-360 of 432
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