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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 341-350 of 433
marketing-and-selling
  1. Seminar

Brewers Association Craft Beer Server Training Manual

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Tom Dargen, Ginger Johnson, Annie Korenjak, Sebastian Wolfrum

The Brewers Association’s brewpub committee presents an introduction to the Craft Beer Server Training Manual and offers best practices for developing a knowledgable staff. Read More

marketing-and-selling
  1. Seminar

Brewery Merchandise for Profit and Promotion

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Jeremy Wood

As breweries and brewpubs strive to capitalize on the growth of the industry and build their brands for long-term success, retail and promotional merchandise such as wearables, POS and souvenirs are an essential advertising medium. We will discuss the three …Read More

marketing-and-selling
  1. Seminar

Trademark Law 101 for Breweries

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Eugene Pak, Richard G. Norgrove

The past few years have seen unprecedented growth in the craft beer industry, and a corresponding rise in the number of trademark disputes. Both new and existing breweries have to be careful in adopting and promoting their beers and brands. …Read More

marketing-and-selling
  1. Seminar

Protecting Your Brand: Understanding Your Intellectual Property Rights

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Anda Lincoln, Melinda Sellers

This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More

marketing-and-selling
  1. Seminar

Business Planning 2.0

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): John Bryant, Tommy Gannon, Adam Lambert

John, Tommy and Adam offer advanced sales planning tips for the growing craft brewery. Read More

marketing-and-selling
  1. Seminar

Crib Notes on the Brewers Association Craft Beer Program

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Andy Sparhawk, Abby Berman, Julia Herz

The Brewers Association offers many ways to get the word out about your brewery. This seminar summarizes the BA’s Craft Beer Program and its efforts and projects on behalf of craft brewers. Sit in to learn how to leverage the …Read More

marketing-and-selling
  1. Seminar

Surviving Rotating Handles

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Scot Blair, Tom Buonanno, Alexander Bustamante, Marty Ochs

Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap handles. Read More

marketing-and-selling
  1. Seminar

Creating Loyalty in Beer and Coffee

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): John Holl, Brett Smith, Joe Whitney

This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery, and their interests.Read More

regulatory
  1. Seminar

The Economics of Craft Beer Festivals

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Bart Watson, Ph.D, Jeff Dense

BA Staff Economist Bart Watson kicks off this seminar with an introduction to the recently published economic impact studies. Jeff Dense then dives into the heart of the seminar, exploring the political economy of craft beer festivals, with a focus …Read More

Displaying results 341-350 of 433