Facebook pixel Sales & Marketing Archives - Page 32 of 44 - Brewers Association
Skip to content
  1. Resource Hub

Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

Filter Results
Displaying results 311-320 of 432
marketing-and-selling
  1. Seminar

Suds and Curds: Using Cheese to Sell More Beer

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Janet Fletcher, Steve Jones

Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges. Read More

marketing-and-selling
  1. Seminar

Continuing the Evolution of Beer Distribution

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Marc Sorini

This session will explore the case for craft brewer-favorable state legislation. Specific topics will include: franchise law reform, self-distribution for small brewers while preventing vertical integration that threatens competition and retail privileges at brewery locations. Read More

marketing-and-selling
  1. Seminar

Canada Market: Insights on Exporting to Alberta

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Rob Singleton

U.S. craft beers have seen solid growth in Alberta through private retail. Rob Singleton, beer category manager for the retailers Liquor Depot and Wine & Beyond, will speak about the performance of American craft beers in the province and market …Read More

marketing-and-selling
  1. Seminar

Media Training Bootcamp

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Abby Berman

A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, …Read More

marketing-and-selling
  1. Seminar

Merchandise and POS to Build Your Brand

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Jill Sacco, Jamie Smith, Martha Holley-Paquette

Presenters will discuss strategies to make sure the brewery merchandise and POS that you are buying is doing the most it can for your brand, as well as what to buy, where to buy it and whom to buy it …Read More

marketing-and-selling
  1. Seminar

DIY Beer Fest: Staging a Kickass Beer Event

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Steve Beauchesne, Dick Cantwell, Geiger Powell, Barnaby Struve

Beer festivals are an excellent way to promote your brand, gain exposure and create ongoing relationships with customers. So why do breweries wait for someone else to do this for them? Our panelists have been staging their own signature festivals …Read More

Displaying results 311-320 of 432