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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 301-310 of 432
marketing-and-selling
  1. Seminar

Exporting Your Beer to Taiwan

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Yuhang Lin

A discussion of export opportunities in Taiwan. This seminar is a must-attend for any company that is currently in the market or contemplating business in Taiwan. Read More

marketing-and-selling
  1. Seminar

Brewpub Food: Moving Beyond Pizza and Burgers

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Adam Dulye, John Harris, Dave McLean, Mellie Pullman, Nate Yovu

This panel of beer and food experts will present their concepts and discuss the challenges and opportunities of shifting the brewpub concept beyond the average food offerings. Read More

marketing-and-selling
  1. Seminar

We Picked A Wholesaler. Now What?

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Jessica Jones, Rusty Wortman

A session for breweries that have picked a wholesaler. Seminar covers next steps and what breweries need to think about to get things rolling. Read More

marketing-and-selling
  1. Seminar

Hiring, Training and Managing Craft Beer Salespeople

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Marc Martin

Learn how to hire, train and manage craft beer salespeople for success. We’ll walk through each area and give you real world tactics you can put to use immediately to help drive profitable sales volume. Read More

marketing-and-selling
  1. Seminar

Build a Better Beer Dinner

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Jesse Friedman

The traditional beer dinner format has grown stale and unexciting. This seminar looks at a variety of ways to inject fresh life and excitement into beer dinners and food pairings. Read More

business
  1. Seminar

Keep Your Brewpub and Brand Relevant

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Alicia Barr, Tom Dargen, Andrew Leager, Charlie Papazian

With new breweries opening nearly every day, it’s important to make sure your brewpub and brand stand out. This panel of experts will share ideas for keeping your brand relevant in a growing and changing market. Read More

marketing-and-selling
  1. Seminar

Assessing Your Markets: How Do You Truly Know How Your Beer is Doing?

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Dave Cole, Greg Dolan, Christopher Rice, JB Shireman

Understanding the difference between a good market and an average market may be the unique insight that drives your success or makes you stronger in an increasingly competitive craft beer industry. This panel discussion provides insight on how to assess …Read More

marketing-and-selling
  1. Seminar

Maintaining Flagship Brands

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Jeff Billingsley, John Barley, Tommy Gannon, Harry Schuhmacher

From developing a long-lasting flagship to balancing two leading brands, these panelists will discuss their experiences with managing and marketing flagship brands. Read More

Displaying results 301-310 of 432