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Craft Beer and Food Pairing Guide
The Craft Beer and Food Pairing Guide approaches pairing by looking at common individual food components and comparing them to the six main beer flavor categories.Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
The Craft Beer and Food Pairing Guide approaches pairing by looking at common individual food components and comparing them to the six main beer flavor categories.Read More
Traditional advertising is often viewed as inauthentic by millennials. Here are six facts your business should know about connecting with millennials.Read More
Dan Wandel takes a detailed look at craft beer performance in 2015 through the important July 4 holiday period and into late summer.Read More
With the September/October Sales & Marketing issue, we are pleased to present our “refresh” of The New Brewer. Along with an updated design, most noticeably the cover, we’ve also expanded the content. Inside you’ll find new columns by Brewers Association chief economist Bart Watson and executive chef Adam Dulye, along with a reorganization of some of the existing departments. We hope you’ll take time to explore the new design elements and content of The New Brewer! Read More
This issue is brought to you by Yakima Chief Hops
Establishing shelf life estimates for each of your brands is not only important to the reputation of beer as a beverage, but also to safety and sales.Read More
The panel, including attorneys who represent brewers, wholesalers and retailers, will discuss how and whether the three-tier system can remain strong and relevant in the future by being flexible for all three tiers of the industry. Read More
A panel of brewery importers and an educator discuss their perceptions of export opportunities and challenges when selling U.S. craft beer in Germany. Read More
In this seminar, leading beer industry economists Bart Watson and Lester Jones help breweries learn how to find and use industry and government data for demand planning, market planning and business development. Read More
This seminar will present and discuss the first edition of the Brewers Association (BA) Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to in the …Read More
An overview of supply chain theory with emphasis on production planning, forecasting and inventory management. Specific topics include seasonal transition, dunnage management and trucking logistics. Read More