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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 21-30 of 121

Small Brewer Guide to Talking to a Chain Buyer selecting beer in retail store 1200x628 1

Small Brewer Guide to Talking to a Chain Buyer

Chain retail has many unique challenges. This article is designed as an introductory resource for small brewers as they consider entering and enter chain retail.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles

mobile playlist icon Draught Beer and Beer To-Go woman pouring draught ipa 1200x628 1

Draught Beer and Beer To-Go

Although serving draught beer and sending customers home with growlers and cans may seem like a simple enough task, there is always room for review and improvement. The resources in this playlist will help you look harder at this fundamental part of your business.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans holiday season heroA

The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans

The members of the BA Taprooms Committee talk holiday events and plans, and how we all hope to see our 2021 wrap up.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Taproom Member Interview: In-House Food and Food Vendors Mountain Cowboy Brewing Company

Taproom Member Interview: In-House Food and Food Vendors

Committee member Michelle Yovich shares her story to find the mix of in-house vs. outside food vendors at her brewery, Mountain Cowboy.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

What’s Happening with Twelve Packs? whats happening with 12 packs hero

What’s Happening with Twelve Packs?

Bart Watson looks into how 12-packs have performed since the start of the COVID-19 pandemic to provide retail insights for craft brewers.Read More

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Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? BA scandata 1200x800 v2

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

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Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

A Further Warning Against Marketing Beer with Health and Wellness Cues outdoor beer hero2

A Further Warning Against Marketing Beer with Health and Wellness Cues

A recent lawsuit against Molson Coors underscores the risks of marketing alcohol beverages using health and wellness cues.Read More

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General Counsel

Marc Sorini, General Counsel for the Brewers Association, is a beer lover and homebrewer who has served as a counsel for small and independent craft brewers for more than two decades.

Marc holds a Juris Doctor degree from Georgetown University Law Center and when he’s not contemplating beverage alcohol law, he's homebrewing with his adult kids.

See Marc Sorini's Articles

What Makes a Good Brewery Website brewery website hero

What Makes a Good Brewery Website

Your website should be truly yours! It is more important than ever to have a great website that tells your story and is easy to navigate.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Social Media Tips and Tricks for Taprooms Social Media Tips and Tricks for Taprooms 1200x628

Social Media Tips and Tricks for Taprooms

In today's market, social media is a necessary aspect of our business. It is important to capitalize on this asset.Read More

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Brewers Association

The Taprooms Committee's main objective is to foster the sharing of resources and ideas between taproom class breweries. As taproom brewery revenue is generated mainly from onsite sales, the committee’s job is to create resources that help breweries find ways to get customers to come to the taproom, stay a while, and keep coming back.

See Taprooms Committee's Articles

Flagships Flying? Not So Fast flagships flying 1200x628 1

Flagships Flying? Not So Fast

Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 21-30 of 121