Instagram vs. Reality: Analyzing Beer Trends at Restaurants
Analyze the beer offerings at thousands of restaurants to understand what everyday beer drinkers see when they go out to eat.Read More
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Distributor Partnerships: From Dating to Divorce
Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More
Crafting a Marketing Budget for Any Size Brewery
Learn how to create an effective marketing budget for your brewery, no matter how big or small.Read More
Beer Subscription Programs: The Pros and Cons
This seminar discusses how managing a subscription program affects production planning and sales and marketing efforts.Read More
A Deep Dive into Trademarks – Part II
This seminar discusses advanced trademark topics and some of the lesser known USPTO rules that can cause an application to stall.Read More
A Deep Dive into Trademarks – Part I
The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More
The Online Experience: Building Your Brand through Social Media and Consumer Engagement
Learn the basic concepts of business marketing and how to apply those to your business with an emphasis on social media.Read More
Brainstorm
Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.
Unlikely Pairings
Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.
Displaying results 21-30 of 432
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