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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Distribution Issue

In the March/April 2016 The New Brewer, we turn our attention to distribution, focusing on the many models available to both brewpubs and packaging breweries. We also include practical tips for structuring a distribution contract. Read More

This issue is brought to you by Yakima Chief Hops

The Brewpub Advantage

The Brewpub Advantage

BA Chief Economist Bart Watson discusses the economic advantage of brewpubs. Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 281-290 of 432