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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 271-280 of 432
marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Bump Williams, Rich O'Keefe, Todd McFarland, Charles Slezak, Patrick Kirk, Justin Cody, John Lane, Geoff Greble

The retailer panel returns to the conference with a new lineup of representatives from various retailer channels. Read More

marketing-and-selling
  1. Seminar

Self Distribution: Temporary or Long-Term Solution?

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Eric Wallace, Chad Heath, Eric Selander, Charlie Storey

This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this seminar and learn from four …Read More

marketing-and-selling
  1. Seminar

Beer Complaints: How to Handle Customer Feedback and Improve Your Process

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Gwen Conley, Rick Blankemeier

Dealing with complaints isn’t a sexy topic, but addressing customer feedback correctly is critical to improving operations and avoiding future complaints. This seminar is designed to help breweries respond to feedback and improve processes at the same time. Read More

Displaying results 271-280 of 432