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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This seminar will explore different approaches to managing a brewpub that also packages beer for distribution. Topics will include infrastructure, implementation, operations, and distribution. Read More
Trademark disputes come in all shapes and sizes. While some disputes are foreseeable and avoidable, others are completely unexpected. This seminar will provide a general overview of trademark disputes and will feature a panel of brewers recounting their own experiences …Read More
Experts discuss the revolutionary power of craft malting and small-scale barley farming. Over the last 100 years, breweries have moved away from malting their own barley to buying a small number of barley varieties from a small number of producers. …Read More
This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand using a custom brewery branding …Read More
This seminar will offer best practices for package design specific to the craft beer category, based on recent Nielsen study findings. Liked this presentation? You can learn more about this program here. Want one of your brands included in a future audit? …Read More
International Gruit Day founder Steve Beauchesne will moderate a panel of some of the brewing world’s foremost experts on gruit—beer brewed with herbs, spices, and other botanicals in place of hops. The panelists will explain the tradition of this style, …Read More
The sale and distribution of beer is regulated by franchise laws that govern and restrict the relationship of brewers and their wholesalers. Moderated by Bill Covaleski of Victory Brewing in conjunction with industry franchise attorneys, this presentation will focus on …Read More
Most craft brewing entrepreneurs think growing up means growing big. We disagree! Craft breweries are a driving force for societal change because they give anyone the chance to create a beautiful life while creating good, local jobs. Our panel will …Read More
You’ve brewed the beer, but there is much more to successfully operating a brewpub or brewery restaurant. Join the discussion as a group of experts guides you through running a sustainable business model, including managing the operations, costs, training, staffing, …Read More
This seminar will help you understand some of the key areas to be aware of when negotiating a distribution contract, including standard franchise law clauses and how to navigate them. Read More
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