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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Celebrating the Small, Independent and Traditional Craft Brewers acbw feature

Celebrating the Small, Independent and Traditional Craft Brewers

This article was written by the Market Development Committee as part of the BA Insider series, which covers topics relevant to craft beer distributors. American Craft Beer Week (May 15-21, 2017) is a fitting time to reflect on how craft brewers …Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

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marketing-and-selling
  1. Seminar

Brewing Bliss: The Marriage of Food Safety and Quality

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Jason Perkins, Patrick Staggs, Shawn Theriot, Patrick Jansen

Join our panel discussion as we tackle two critical topics in our industry today. Here you will learn the fundamental requirements for a brewery food safety program and understand the differences and synergies with your beer quality program. You will …Read More

marketing-and-selling
  1. Seminar

Training Successful Sales Reps

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): David Macon

Your sales reps are on the front line, face-to-face with distributors, retailers, and consumers. Learn the most effective ways to successfully train your sales reps, whether for your home market or across the country. Read More

marketing-and-selling
  1. Seminar

Crowdtasting: A New Approach to Beer and Food

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Julia Herz, Pat Fahey, Nicole Garneau, Ph.D., Randy Mosher

Crack the pairing code. Get involved and updated on the latest work from the Beer & Food Working Group, which includes the American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone® Certification Program, and Denver Museum of Nature & Science. Read More

business
  1. Seminar

Alternative Marketing for Brewpubs

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Scott Rudich, Seth Gross, Dean Browell,

This seminar will explore non-traditional methods of marketing to increase revenue, improve operations, and build brand loyalty. Industry experts will discuss their ideas including spicing up your brewery tour, partnering with local organizations, and more. Read More

marketing-and-selling
  1. Seminar

Today’s Numbers Are Tomorrow’s Sales

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Bump Williams, Adam Lambert, Lester Jones

Plenty of sales data is available in the beer business; the question is how to make sense of all the numbers. Where do they come from? What do they mean? How do they impact your business? What should you be …Read More

regulatory
  1. Seminar

What You Need to Know About FDA Menu Labeling

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Art DeCelle, Paul Gatza

Upcoming Food and Drug Administration (FDA) regulations will require chain restaurants to publish the calorie content of all regular menu items. This seminar will provide an update on the latest government guidance and efforts by the Brewers Association to make …Read More

marketing-and-selling
  1. Seminar

Marketing 101 for the Start-up Brewery

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Ginger Johnson, Julia Herz, Abby Berman

Running a successful brewery is more than just making good beer. Learn the basics of marketing for craft brewers, including preparing for media interviews. Read More

Displaying results 251-260 of 432