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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to …Read More
This presentation gives an overview of what trademarks are and why they are important to the craft brewer, providing detailed information on how to see if others are using the same mark, as well as why and when to file …Read More
Learn the secrets to connecting with this highly influential generation as an employer seeking to attract and retain this sector of the workforce and as a company looking to sell products and services to this grouping of over 75 million …Read More
How to get nationwide attention for your brand, no matter the size of your brewery. Read More
This discussion will allow brewers, marketers and managers to understand various laws regarding distribution and advertising to better understand what steps they must take on the front end to protect their companies from liabilities and disputes. There will be opportunity …Read More
How to use social media to increase brand awareness, amplify your message and create sales opportunities. This is not ñTweeting 101.î The goal is to show breweries how to be effective and efficient on social media. Read More
Branding and marketing your beer takes creativity, hard work, time and money, but there are also legal questions that craft brewers ignore at their peril. This panel brings together a craft brewer and an experienced trademark and copyright lawyer who …Read More
Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More
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