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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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marketing-and-selling
  1. Seminar

Is Distribution Right for You?

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Mike Drumm, Mike Hess

Does distribution make sense for your brewery? Come hear advice on selecting a distributor, setting up a contract, or even calling it quits on distribution. Read More

marketing-and-selling
  1. Seminar

MegaBrew: The Merger, its Aftermath and What it Means for Small Brewers

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Paul Pisano, Marc Sorini, Jon Dubrow

This panel discussion will provide a 360 degree view of the ABInBev-SAB merger from small brewer and distributor participation in the Department of Justice review process to a discussion of the specific elements composing the final consent order and finally …Read More

business-model
  1. Seminar

Creating Your Brewpub Experience

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Ray Goodrich, Adam Martinez

With the battle for tastebuds ever growing between brewpubs, tasting rooms, wineries, and distilleries, there are plenty of ways to make your brewpub shine above the competition. We’ll explore options and techniques to differentiate your brewpub and create an atmosphere …Read More

marketing-and-selling
  1. Seminar

Staying Relevant After All These Years

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Chris Cramer, Natalie Cilurzo, David Walker

What determines long-term success in the craft brewing industry? How do you continue to attract new fans and grow beer sales consistently not just year over year, but decade after decade in an increasingly crowded market? A panel of four …Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Charles Slezak, Morgan Matthews, John Wolf

Bump Williams returns with a panel of retailers representing various channels. Read More

marketing-and-selling
  1. Seminar

Digital Marketing 101

Craft Brewers Conference 2017Washington, D.C.Speaker(s): David Rohrer

Come learn the basics of marketing with email, social media (organic and paid), paid search (PPC), organic search (SEO), content, and video. Discover why that little device in your hand/pocket/purse is your friend and your enemy. Come ready to take …Read More

business-model
  1. Seminar

Tasting Room Best Practices

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Eric Kukla, Gina Buchholz, Becky Morrison

A short presentation followed by an open Q&A, this session will allow tasting room operators to share best practices on topics such as point of service solutions, employee training and education, beer release management, and house policies. Read More

Brewery Onsite Sales: Building Craft Brands

Much has been written about the rise of “own-premise” (i.e., at the brewery sales) over the past year. As seen from the TTB premises use number, own-premise sales have exploded in recent quarters. So how large have these sales gotten, …Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

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Displaying results 221-230 of 432