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Social Media for Brewpubs
Scott and his panel discuss how brewpubs can leverage the different social media outlets to develop their brands and build a loyal customer base. Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Scott and his panel discuss how brewpubs can leverage the different social media outlets to develop their brands and build a loyal customer base. Read More
Food is a crucial component to help build business in any size brewery and can increase customer loyalty. This round-table discussion will examine various ways to add affordable food service options to your brewery or brewpub, from simple to sophisticated …Read More
With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More
This seminar is all about numbers. The first half of the seminar focuses on analyzing and presenting the latest industry data, shaping a forecast for the future of the craft segment. Since forecasts are always wrong, Matt dives into strategic …Read More
Kevin Finn will discuss the number one reason customers return to a restaurantÑpast experience. True restaurant success is based on how well it delivers on the brand promise to customers. Read More
Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More
Danny Brager employs the resources from Nielsen’s extensive consumer information collection and analysis to get at who is buying craft brewed beer and why. The seminar reveals opportunities for brewers from a foundation of data. Read More
Craft beer and food pairing is not only a hot topic, but an area where much more information and resources need to be available. Join Gwen and Julia as they arm you with resources to expand your pairing journey and …Read More
Brewing the best beer in the world will not keep a brewery in business if it cannot be done at a profit. Nick Funnell will address very simple steps to ensure that beer made at a profit and more of …Read More