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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More
In real estate, they say the three most important things are location, location, location. In branding, the three most important things are consistency, consistency, consistency. Learn what’s behind a strong visual brand and understand why you should resist the seductress …Read More
Today’s beer environment has more bad actors than ever before. Arm your reps with the tools and data to sell craft beer on its own merits and effectively deliver the right message. Read More
This seminar will cover trademark, zoning and compliance issues and when to hire legal counsel. Read More
Join this essential seminar to hear the latest on beer and food pairing from the Beer & Food Working Group participants (American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone, and Denver Museum of Nature & Science). View beer pairing in …Read More
This panel will examine the relationships between wholesalers and brewers. It will identify current best practices and areas of aligned interests that can strengthen future relationships. Issues include distributor consolidation, the supply of distribution services, the keys to great relationships, …Read More
Get people into your brewery with strategic marketing. Learn how to utilize unconventional methods, social media, and technology to market your brewpub without spending tons of money. Read More
Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More
Grow and scale your production capabilities from 5,000 to 15,000 bbls through equipment, inventory, and personnel management. Utilize new technologies, key performance indicators, and data metrics to achieve scalable production growth and expand people, product, and plant for the future. …Read More
This session provides objective guidance through the process of expanding your current distribution footprint, from self-distribution to selecting a distributor network out of state. Learn how to make a good first impression on the new market and avoid costly mistakes …Read More
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