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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, …Read More
Economic benefits, job creation, sustainability, charity, community involvement, health benefits, specific occasions and intangibles like food pairings and the simple enjoyment of life–your customers should know about beer’s postive aspects. This presentation gives you tools to promote all the good …Read More
Dan Wandel takes a detailed look at craft beer performance from the first of the year through the important July 4, 2014 holiday period.Read More
This webinar takes a deep dive into on-premise alcohol data in 2014, reviewing total food and beverage, beer, spirits and cocktails and wine.Read More
In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire to the experienced staffer, with …Read More
Today’s craft beer is dynamic and flavor-driven. Big beers deserve more than onion rings! With beer shaping the overall flavor platform, beer and food pairing is quickly evolving into a total sensory experience. Celebrate your craftmanship with the pleasures of …Read More
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