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Getting Inside the Mind of the Craft Beer Consumer – 2017
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
By Jason McMackins Brewery reps are typically the largest investment in sales support for craft beer suppliers. Most distributors require in-market sales rep support as part of the market plan prior to taking on new suppliers. If executed correctly, sales rep …Read More
In this Power Hour, experts from Nielsen CGA (NCGA) take a look into the latest on-premise trends for the craft beer category in the U.S.Read More
Whether you have a PR team or you're doing it all, here are a few tips to help you vet media opportunities that come your way.Read More
If you have a smart phone and a brewery Facebook page, you should be utilizing Facebook Live.Read More
Does a tasting room help you grow your brand in distribution? In 2016, 9.4% of sales from small and independent brewers occurred at the brewery—up from 7% in 2015. That increasing percentage may cause some concerns from distributor partners, but …Read More
Have you been thinking about adding guest beers to your brewery tasting room or brewpub menu? You’re not alone. Read More
Moving from taproom sales to distribution through a licensed wholesaler is one of the most critical decisions new craft breweries face. Inherent in this decision are fundamental questions of timing, control, choice, and consequences. Join this panel as they provide …Read More
How did you establish the price of your beer? How about the price of that dessert? Could you charge more? Should you charge less? If you’ve asked yourself these questions, this session is for you. In this fast-paced and informative …Read More
Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More