Facebook pixel Sales & Marketing Archives - Page 19 of 44 - Brewers Association
Skip to content
  1. Resource Hub

Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

Filter Results
Displaying results 181-190 of 432
business
  1. Seminar

Raising Capital

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Chris Cramer, Lynne Weaver, Kyle Leingang, Randall Behrens

A panel discussion on raising capital in a more competitive funding market. Read More

business-model
  1. Seminar

Menu Design and Pricing Strategy

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Tim Brady

From the dollar sign to the position on the page, little things can have a big impact on your bottom line. Join this fast-paced session to see how some small changes can add up to big bucks. Read More

marketing-and-selling
  1. Seminar

Retailer Panel

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Jeff Nowicki, Katy Greiner, Rich O’Keefe, Alex Joerger, Bob Gulley

Jeff Nowicki hosts a panel of retailers representing various channels. Read More

business-model
  1. Seminar

Crafting Regular Customers

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Chris LaPierre, Ryan Krill

Chris and Ryan will discuss customer service to encourage high-frequency visits in brewpubs and tasting rooms. Come learn how to make your brewpub or tasting room a second living room. Read More

marketing-and-selling
  1. Seminar

Selling Beer via Wholesalers

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Paul Pisano, Eric Wallace, Bob Collins, Russ Teplitzky, Steve Beykirch

A panel of three distributors and a brewer will discuss best practices on what wholesalers need from brewers, frustrations with brewers, and some success stories, with a goal to help attendees understand distributors. Read More

marketing-and-selling
  1. Seminar

Crafting the Customer Experience for People Not Like You

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Kelly McDonald

Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer …Read More

DownloadListen

Cultivating Your Brand Advocates cultivating brand advocates mjtnb18

Cultivating Your Brand Advocates

It's more important than ever to tap into the most powerful and effective channel available: word of mouth. Recruiting and cultivating brand evangelists will help build loyalty.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Brewery Onsite Sales [Members Only Data]

The data below provides a deeper dive into onsite sales by brewery type and business size. I’ve included both 2016 and 2017 data. The changes between those two years should be interpreted with some caution, as they may result either …Read More

Link to author biography
Vice President of Strategy & Chief Economist

Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 181-190 of 432