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Charitable and Non-Profit Engagement vs. Community Advertising
In this seminar you’ll find ways to engage and contribute to the needs of the community while reducing local advertising costs. Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
In this seminar you’ll find ways to engage and contribute to the needs of the community while reducing local advertising costs. Read More
Presenters will discuss strategies to make sure the brewery merchandise and POS that you are buying is doing the most it can for your brand, as well as what to buy, where to buy it and whom to buy it …Read More
This Power Hour presents findings from on a Nielsen survey commissioned by BA of a large number of adults 21+ who enjoy drinking craft beer.Read More
This 2015 Power Hour reveals how craft beer performs in the bar and restaurant arena and in competition with other alcohol beverages.Read More
This Power Hour features Dan Wandel of IRI, who gives an overview of 2014 beer category sales with a focus on the micro/craft segment.Read More
Three draught quality experts take us on a tour of the Brewers Association's Draught Beer Quality for Retailers resource.Read More
Danny Brager provides you with some facts that can help you increase your odds of success by better understanding the craft consumer of today.Read More
This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More
This seminar focuses on how unique branding is good for business and provides some ideas of how to identify and resolve branding conflicts in a manner that allows craft brewers to retain our sense of community. Read More