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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Cultivating Local Media cultivating your local media sotnb18

Cultivating Local Media

Building relationships with the local media is an excellent way to increase your word of mouth marketing. And the best news is that its free, minus your sweat equity.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Unwrap Your Holiday Marketing Plans unwrap holiday marketing plans jatnb18

Unwrap Your Holiday Marketing Plans

When it comes to holiday preparation, the earlier the better. As a community hub, your brewery can provide memorable experiences while growing customer affinity for your brand.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
marketing-and-selling
  1. Seminar

Developing a Unique Merchandising Program for Your Brewery Brand

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Cyrena Nouzille, Lynsey Bates

Your merchandise is a big part of your brand. Carefully selecting, sourcing, or designing the items you’d like to share with beer lovers is a big project. Come learn more as Cyrena and Lynsey dig deep into their philosophy for …Read More

marketing-and-selling
  1. Seminar

Distribution Models for Start-up Breweries

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Daniel Lust, Kimberly Clements, Barbara Gerovac, Suzie Ford

Selling beer at wholesale requires planning, equipment, personnel, and great beer. Set yourself up for success by building a solid game plan and investing resources in the right areas. Is self-distribution an option? How do you choose a distributor? When …Read More

marketing-and-selling
  1. Seminar

Independent Craft Brewer Seal 101: Join the Movement

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Julia Herz, Eric Friedman, Stephanie Johnson

Beer is more than just what’s in the glass—it’s about the people who brew it and who owns the brewery. Beer lovers expect transparency when it comes to ownership behind beer brands, especially Millennials. The independent craft brewer seal provides …Read More

marketing-and-selling
  1. Seminar

Trends You Need to Know

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Jack Li

Datassential shares the latest trends driving the adult beverage landscape forward – from emerging flavors to new styles of drinks and more. The session also explores consumer motivations for adult beverage consumption, as well as where craft beer wins most …Read More

marketing-and-selling
  1. Seminar

Gaining Share of Mind in a Crowded House

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Steve Kuftinec, Adam Lambert, Anna Nadasdy

Three industry sales experts with a combined 50+ years of distributor management offer their insight and templates to stand out in a crowded wholesaler and retail environment. Read More

Displaying results 161-170 of 432