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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Cannabis is not new to the craft beer industry or consumer, but legal cannabis is. In this session, we will breakdown the legal cannabis landscape, the exploding cannabis beverage (and new cannabeer) market, and uncover the risks and opportunities cannabis …Read More
There are many myths, and a lot of confusion, in the craft beer industry as to what rights and obligations brewers have under beer distribution and franchise laws. This panel will demystify the law in this area and provide brewers …Read More
It’s no secret that our industry is rapidly changing, challenged by new channels, boundary-pushing innovation, and category blur. What are the key trends that influence consumer preference and how can you stay ahead of the curve? In this data-storytelling seminar, …Read More
Join moderator Emily Hutto (RadCraft) and speakers Kristen Wood (Odell Brewing Co.), Todd DiMatteo (Good Word Brewing), and Michelle Taylor (Funkwerks) for a panel discussion all about using social media as a marketing tool for your brewery. They will touch …Read More
You sweat and toil over creating exceptional beer, so shouldn’t your packaging reflect your outstanding craft? Grabbing attention, gaining sales, conveying quality, telling your story, and building brand loyalty are a just few benefits of good design. To begin this …Read More
You’re a brewer, not an actuary. You’re independent, not a corporate cog. You have a clear and unique point of view, too. So the question is: How can your business craft the kind of marketing story to match your unique, …Read More
Join the Nielsen team as they share insights from the Craft Beer Insights Panel survey about what the craft beer consumer is really thinking.Read More
How is craft beer doing so far in 2019? Learn what the midyear scan data shows about craft beer brand, style, and ABV trends. Read More
The Market Development Committee looks at life after the best by date printed on your packaging. What responsibilities do we have as producers? What can be done to ensure date coding remains a valuable resource and to instill confidence in beer lovers that the beer they purchase is at its best?Read More
This curriculum will guide students through the relationship between craft beer and food, helping them create harmonious combinations.Read More
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