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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 121-130 of 432
marketing-and-selling
  1. Seminar

Should You Stay or Should You Go

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Daniel Lust, Kimberly Clements, Rob Tod

There are so many breweries that want to expand their footprint and sell beer in a new territory. The question for all of them is – have they set their team up for success outside of the home market? There …Read More

human-resources
  1. Seminar

Successfully Hire, Train and Manage Craft Beer Salespeople

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Marc Martin

Whether you are brand new or experienced, craft brewers of all sizes can struggle with successfully hiring, training, and managing craft beer salespeople. This can become an expensive and time consuming process for all involved. Done right, you will reap …Read More

business
  1. Seminar

Tap Yourself: Making Your Story Bigger than Beer

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Cody Keenan

You took a risk when you started your own brewery. What if you started your own movement? In this seminar, Cody Keenan, craft beer fan and Barack Obama’s speechwriter and collaborator for the past twelve years, will talk about ways …Read More

business-model
  1. Seminar

Rock Star Brewers: Adding Value Beyond the Brewery

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Chris LaPierre, Larry Chase

Brewpub and taproom brewers have different responsibilities compared to production brewers. What value besides making beer are brewers contributing to your on-premise brewery? Could they be doing more? Join Chris LaPierre and Larry Chase to learn why brewers need to …Read More

marketing-and-selling
  1. Seminar

Permission to Dig-Deep! Designating Geographic Footprints Closer to Home

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Cole Bryant, John Bryant

Give yourself permission to evaluate your brewery’s geographic distribution footprint, re-trench your sphere of customer influence and pull levers that set profitable strategy into motion: customer, community, time, expenses, profit, and culture. Our obligations to the customer and our brewery organizations …Read More

marketing-and-selling
  1. Seminar

Growing into the Headwinds – the Sequel!

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Benj Steinman, Chris Cramer, David Walker, Eric Ottaway, Natalie Cilurzo

Sure, there are headwinds in the craft beer industry! And of course the craft beer market is more crowded and competitive than ever before. So what? Despite all the hand-wringing and foreboding press reports of disruption and an industry slowdown, …Read More

marketing-and-selling
  1. Seminar

How to Market and Sell to People Not Like You

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Kelly McDonald

If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More

marketing-and-selling
  1. Seminar

Listen to Your Distributor: Building Successful Distribution Partnerships

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Collin McDonnell, Conner Coghill, Rob Burns, Robby Roda

Join Rob Burns, Conner Coghill, Collin McDonnell, and Robby Roda for a panel about what builds an effective relationship with a distributor! As more and more breweries open and distributors get more full, getting your beer to accounts is increasingly …Read More

marketing-and-selling
  1. Seminar

Fine-Tuning Your Price and Promotion Game

Craft Brewers Conference 2019Denver, ColoradoSpeaker(s): Bianca Piluso, Matthew Crompton

As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – …Read More

Displaying results 121-130 of 432