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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
This panel discussion will provide a 360 degree view of the ABInBev-SAB merger from small brewer and distributor participation in the Department of Justice review process to a discussion of the specific elements composing the final consent order and finally …Read More
Grow and scale your production capabilities from 5,000 to 15,000 bbls through equipment, inventory, and personnel management. Utilize new technologies, key performance indicators, and data metrics to achieve scalable production growth and expand people, product, and plant for the future. …Read More
Bump Williams returns with a panel of retailers representing various channels. Read More
Applied knowledge is crucial in sales and marketing. The more your crew knows about beer, the better marketers and salespeople they’ll be. This seminar will cover how to set up and use daily beer huddles (aka shift meetings) to continually …Read More
Moving from taproom sales to distribution through a licensed wholesaler is one of the most critical decisions new craft breweries face. Inherent in this decision are fundamental questions of timing, control, choice, and consequences. Join this panel as they provide …Read More
With the battle for tastebuds ever growing between brewpubs, tasting rooms, wineries, and distilleries, there are plenty of ways to make your brewpub shine above the competition. We’ll explore options and techniques to differentiate your brewpub and create an atmosphere …Read More
What determines long-term success in the craft brewing industry? How do you continue to attract new fans and grow beer sales consistently not just year over year, but decade after decade in an increasingly crowded market? A panel of four …Read More
During this webinar Mike Kallenberger of Tropos Brand Consulting discusses approaches to expanding your brand's appeal to a diverse audience.Read More
In this Power Hour, Dan Wandel of IRI gives us an in-depth look at beer sales in 2016, with a special focus on the craft brewing segment.Read More
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